Lincoln Apoints David Woodhouse as new Design Director
Lincoln has replaced Mx Wolff with David Woodhouse in the position of deign director. The reshuffle was prompted by the need for more design resources as Lincoln rapidly redesigns its product line. It aims to launch 4 new models in 4 years.
More resources and bodies are need at Lincoln if the company is to gain back its market share in the luxury segment. In 1990 Lincoln reached its peak with 231,660 units sold, but it has dropped by 65% since then.
Before working at Lincoln, Woodhouse oversaw the design of Jaguar, Aston Martin, Land Rover and Volvo.
Lincoln named David Woodhouse as new design director