Could Lincoln bring back the Blackwood pickup truck? - Lincoln MKZ Forum
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post #1 of 5 (permalink) Old 01-28-2014, 11:05 AM Thread Starter
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Could Lincoln bring back the Blackwood pickup truck?

The Lincoln Blackwood is pretty well known, but not for the right reasons. Its production only lasted 15 months with 3,356 units being produced in 2002. It made a return in 2006 as the Mark LT, but that also came to a close pretty quickly as sales ceased in 2008. Fun fact: the Blackwood is still sold in Mexico, where it is Lincoln's best-selling nameplate.

The pick-up truck market is really heating up with plenty of options and amazing sales numbers. Could we see a return of the Blackwood, this time using the new F-150's aluminum body? Here is a render of what a new Blackwood could look like based on the new Navigator.

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post #2 of 5 (permalink) Old 01-28-2014, 01:40 PM
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I think they should even if it's just a very limited production, people will still buy them and people will even view Lincoln in better ways.
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post #3 of 5 (permalink) Old 01-30-2014, 12:04 PM Thread Starter
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Originally Posted by MKZFan View Post
I think they should even if it's just a very limited production, people will still buy them and people will even view Lincoln in better ways.
I think that both of those points are debatable.

people didn't buy very many of them the last time that Lincoln tried this out. And with the F-150 being so strong, I'm not sure it makes sense for Ford.

It follows that if people didn't like the last Blackwood and didn't buy it, if the same thing were to happen with a new Blackwood it would diminish Lincoln's brand image.

It is not necessarily a bad idea, but i think that Lincoln would be extra cautious if they did end up doing it.
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post #4 of 5 (permalink) Old 01-30-2014, 01:52 PM
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I think it makes sense for Ford, it's one more way for them to make use of the F-150 platform although it's not a big deal. If it was a project started from the ground up it would be a bigger issue.
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post #5 of 5 (permalink) Old 01-31-2014, 12:15 PM
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I think it makes sense for Ford, it's one more way for them to make use of the F-150 platform although it's not a big deal. If it was a project started from the ground up it would be a bigger issue.
But simply making the Blackwood because you could use the F-150's platofrm is not a very good reason to make it. I just don't think that it would sell that well. I think that it would be a step backward for Lincoln. Lincoln is in a delicate time right now. Every model that they release needs to further bolster and develop the brand -- no models can end up as a mistake.
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