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Pot Hole Vortex!
Mar 24, 2014 - 3:38 PM - by zep


Lincoln drivers are likely to notice a smoother ride this year, even though Canadians expect this to be one of the nastiest pothole seasons in recent memory.

Drivers behind the wheel of a vehicle equipped with the Lincoln Drive Control system, which amongst other things manages the continuously controlled damping (CCD) adjustable suspension, will notice that their vehicles seems to defy gravity.

The CCD system on the MKZ, for instance, monitors 46 inputs every two milliseconds. If one of the wheels were to drop rapidly into a pothole, the specially designed pothole algorithm software would jump into action, applying additional damping to the shocks, therby keeping the wheel from dropping as deeply into the pothole as it normally would.

The pothole algorithm is always on, and works in any of the driver-selectable modes – normal, comfort or sport.

In normal conditions, the CCD system on the Lincoln MKZ provides real-time data to quickly adjust the shocks to deliver an optimum blend of ride and handling.

When a pothole is detected and in the event a wheel drops rapidly, the specially developed pothole algorithm software applies additional damping to the shocks to keep the tire and wheel from dropping as deeply into the pothole.

The result is a less-harsh reaction. Because the tire and wheel do not drop as deeply into the pothole, the tire and wheel do not strike the opposite side of the pothole as harshly, mitigating the effects of many events.

Adding a new meaning to “March Madness,” the annual tab for pothole damage sets U.S. motorists back nearly $5 billion per year, the insurance industry warns. It has even created a tire shortage in some areas, according to Ford customer service division.

Lincoln Drive Control and its continuously controlled damping system is doing its part to make the premium drive as smooth as possible.

This is what Lincoln is terming the epidemic of potholes left behind from our record snowfalls and wicked low temps this winter. A bit of opportunity marketing to say the least and an excellent plug for their CCD suspension.

Lincoln just released a press release that says exactly that...

Quote:
While the polar vortex has had much of the country in a vise grip, its impact has created a new condition: the pothole vortex.

Road divots that turn the infrastructure into mega-holed golf courses do not allow for a luxury experience to say the least…unless, of course, one is driving the 2014 Lincoln MKZ.

MKZ has a special pothole defense mechanism within its standard continuously controlled damping (CCD) suspension, which provides some protection against jarring impact and costly wheel/tire repairs from the dreaded highway pitfalls.
hehehh, good show I suppose!
2 Replies | 161 Views
Geneva Motor Show Preview
Feb 28, 2014 - 4:09 PM - by AutoGuide.com
Keep your eye on the 2014 Geneva Motor Show, where we'll see plenty of exotics including the McLaren 650S and Koenigsegg One:1. Also expect to see other new cars like the Lexus NX, Audi TT, BMW X4 and the Alfa Romeo 4C Spider. Coverage starts on March 4, so be sure to stop by.





More: Geneva Motor Show Coverage on AutoGuide.com
1 Reply | 240 Views
Lincoln brings back its "Date Night" program for the MKZ
Feb 05, 2014 - 11:30 AM - by alcatraz


Lincoln has brought back its "date night" program in hopes of garnering interest on its MKZ sedan. The program allows interested buyers a 24-48 hour test drive with the MKZ, which also includes dinner for two at a restaurant of your choice, up to $100 in value. The program is by invitation only.

The program was first used to appease frustrated customers who pre-ordered an MKZ only to wait through months of delays as Lincoln dealt with quality control issues.

To arrange the date night experience you'll have to contact Lincoln. Lincoln assures that there is no obligation to buy a vehicle or to attend a sales presentation with the program.
5 Replies | 362 Views
MKZ sales up 300+ %
Feb 04, 2014 - 4:25 PM - by zep
Although that is more a reflection of a DISMAL January 2013. Still the MKZ moved 2122 units in January of 2014. Compared to the entire Ford lineup who dropped 7% Lincoln, on the back of MKZ gained 43% growth this month.

January is typically one of the worst months for auto sales, so lets see how this works out moving forward.
12 Replies | 504 Views
Lincoln and Food Network
Jan 29, 2014 - 9:54 AM - by zep


In one of the most complicated, reaching for it collaborations Lincoln and the Food network are tying themselves together.

Quote:
Shaw Media's Food Network Canada has partnered with the Lincoln Motor Company of Canada on a new campaign combining the passion Food Network celebrity chefs have in the kitchen with the passion Lincoln has in creating the new 2014 Lincoln MKZ. Developed and executed by Shaw Media’s Marketing Ventures integrated sales team, the campaign features webisodes highlighting both the chefs’ inspirations and the vehicle's attributes in captivating personal stories about the importance of quality and design – essential traits in both fine dining and cars.
Seems they're really pushing hard to middle america.

Quote:
With six online video webisodes, Lincoln draws a connection between each chef's favourite part of cooking and the sleek features of the 2014 Lincoln MKZ that fit seamlessly into their lives.
should i say reaching for it? I enjoy searing steak and a push button shifter. Although its more likely going to be about the philosophical creative talent that goes into luxury lo-mein analogous to the spiffy light bar that encompasses the lost days of lincoln. so yea, reaching for it.

Quote:
The understated elegance of these spots highlight what makes both the celebrity chefs and the new 2014 Lincoln MKZ stand apart in the luxury categories of cooking and cars,” said Errol Da-Ré, Senior Vice President, Sales for Shaw Media. “This unique partnership will give viewers a rare glimpse into the personal connection these chefs have to both food and the Lincoln vehicle.”
I think that deserves a great big LOL.... a rare glimpse indeed, cultivated in the boardroom and pitched in conjecture. Whatever, maybe they'll sell a few more.
9 Replies | 309 Views
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